Apple hiring “aggressively” for iWatch project, may delay launch to late 2014

Apple iWatch

Financial Times reports that Apple is hiring “aggressively” for the iWatch project, which suggests that Apple is indeed serious about launching its own smartwatch.

However, Financial Times sources indicate that Apple may not launch the new product until late next year.

Financial Times reports:

The company has begun hiring “aggressively” for the project in recent weeks, say people familiar with Apple’s plans for the wearable device, a move that shows it has stepped up development but which raises questions over the ability of its own engineers to develop wearable technology.

As Apple moves from iPods, iPhones and iPads into an entirely new category of product, it is looking beyond its existing staff in Cupertino for the talent required to build it – an indication that the endeavour involves “hard engineering problems that they’ve not been able to solve”, according to one source.

Tim Cook, Apple’s chief executive, could still decide not to launch the product, just as past ideas have been scrapped, these people said. However, the iWatch – a brand for which Apple has made several applications to trademark – has now progressed from an exploratory phase to having several dozen employees dedicated to its development.

There have been rumors that Apple has a team of 100 product designers working on the project. Last week, Apple hired Paul Deneve, the former CEO of French fashion house Yves Saint Laurent. He will be working on “special projects” and will report directly to Tim Cook. This has sparked off speculations that Cook has hired Deneve to figure out how to sell wearable devices.

Tim Cook recently said wearable tech was an area of ‘profound’ interest for the company. Apple has also been busy filing trademark for the “iWatch” name in several countries, which indicates that it is gearing up to launch a smartwatch.

We are hoping that Apple will launch the iWatch this year, so would be a little disappointed if the launch gets pushed to late next year. What about you? Are you eagerly waiting for an iOS-based iWatch?

Via: Financial Times

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  • DEFMAD

    I’ll pass on an iWatch. I only need my watch to tell the time.