As a part of Tim Cook’s push to get more people to buy Apple products through its retail stores, the Apple Store app would be updated with an all new design, in line with other apps like the iTunes Store, the App Store and the iBooks Store.
The update will also let users download iTunes content, that otherwise costs money, for free from Apple’s three digital content stores.
Apple, internally, positions this as a way to boost content sales as this new feature is designed to raise awareness about Apps, iTunes, and iBooks content.
Sources say that the new app update is also designed to go hand-in-hand with a new initiative in Apple Stores. When a new iOS Device is sold, Apple employees will be encouraged to install the new Apple Store app on the newly purchased device.
In turn, more customers will be exposed to Apple’s direct sales channels.
By encouraging customers to buy through channels controlled by Apple, the company can guarantee that the customer experience is up to a certain standard, and increase the chances of a return buyer.
The update is scheduled to come out this Tuesday, the 23rd of July.