Research firm Consumer Intelligence Research Partners (CIRP) has released its latest report on Apple and, as MacRumors reports, the report shows many very interesting pieces of information regarding the purchasing habits of U.S. Apple customers.
The first insights that can be gathered from the survey revolve around the distribution of the iPhone. In June of 2013, the iPhone 5 only accounted for 52% of iPhone purchases, a number down from October of 2012 when the device made up 62% of newly-purchased iPhones. Also, as you can see in the table below, an amazing 18% of iPhone purchases were of the iPhone 4 – a device released in June of 2010.
The iPad 2, which is still being sold at retail and online by Apple, is another older device still holding its own against its younger brothers. The three currently available iPad models are actually holding what seems to be near a three-way tie, with the iPad 2 holding 34% and the iPad with Retina Display and the iPad mini each holding around a third of the total as well.
When it comes to device capacity, it seems that the smallest and cheapest models are making up the majority. If you average the totals for each iPad model together, the 16 GB versions hold %60 of the total while the 32 GB, 64 GB, and 128 GB versions hold spots at 28%, 11% and 2%, respectively.
The last metrics that are made clear by this survey are in regards to the sales of Apple’s laptop and desktop lines. The Mac Pro holds a 5% stake in desktop sales and, even seeing as it hasn’t been updated in a number of years, has become more popular than the Mac Mini by a small margin.
The MacBook Pro, even in light of quickly accelerating MacBook Air success, remains Apple’s best selling laptop. More than half of these are the retina models. Astoundingly, the non-retina MacBook Pro, which hasn’t seen a refresh in over a year, still accounts for a steady percentage of those MacBook Pro sales.
This survey may not be the best representation of Apple’s sales figures, but it definitely gives some insight into what Apple customers are buying.
I personally can confirm that I almost always go for the lowest-capacity models when it comes to Apple products – I rarely seem to need more. Especially with the advent of even deeper integration with the cloud already existing and coming soon, customers are needing less and less on board storage.
What about you? Do you need the higher capacity devices to store your music library? Or do you prefer to just stream music from Spotify or some other service? Sound off below!
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