iOS market share drops in Western Europe

Data collected by Kantar Worldpanel shows that Android is exploding. Between March and May of this year, Google’s OS hit a ridiculous 70.4% market share in Western Europe. Apple’s iOS on the other hand, compared to the same period a year ago, it’s dropped 1.4% to 17.8% total.

Should we consider this as terrible news? Not really. Let’s think about this logically. A lot of the people who bought Android phones this year probably don’t even know what Android is. Their contracts were up for renewal, they walked into a shop, and the cheapest thing in that shop was probably an Android phone.

Apple meanwhile, this is unfortunately an off year. Consumers are starting to pick up on the fact that the “new” iPhone comes out once every two years, and that the model in between is just a “refresh”. That and let’s be serious, the iPhone is an expensive phone, period, and unemployment in Europe is at an all time high.

So you shouldn’t worry about this. At all. Over in the US, iOS is up 3.5%!

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