Apple’s rumored trade-in program, which will allow customers to avail discounts on purchases of new iPhones in exchange of old ones, will reportedly be called the “iPhone Reuse and Recycle Program,” and will start rolling out to Apple Stores starting August 30th.
The rollout would then expand to other U.S. stores during September, around the launch of the iPhone 5S. Here’s how it’ll work:
- Customer goes to an Apple Store to purchase a new iPhone in exchange for old one.
- Apple Store rep enters the old iPhone’s info, including condition, carrier, color etc. into Apple’s systems using an “EasyPay” mobile device.
- A resale value for your old iPhone is computed based on the information entered. The iPhone needs to be in working condition, and the value will be a factor of your iPhone’s display quality, button quality, hardware damage, engraving and liquid damage.
- Upon mutual agreement, the old iPhone is taken by the store rep in exchange for a gift card valued at the amount decided by Apple.
- The gift card can then be used against the purchase of a new iPhone, and the SIM card from the old phone would be given to the customer.
As we had noted before, the trade-in would be applicable only to those customers who want to buy a new iPhone. Customers can trade in the following iPhones to get a discount on their new purchase: iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, and iPhone 5.
As for the price offered for an old iPhone, here’s what 9to5Mac has to say:
We’ve also been told that the trade-in pricing for the iPhones is slightly below the competition. For example, an unlocked, undamaged iPhone 5 16GB will be worth around $279, while an AT&T 16GB iPhone 5 will be worth $255. Gazelle currently offers $330 for both of those devices. A GSM 8GB iPhone 4 will be worth between $120 and $140, while the CDMA version will be worth around $80.
Apple will ultimately ship the used iPhones packed in cardboard boxes to Brightstar, a distributor that handles trade-ins for many U.S. carriers like AT&T and T-Mobile. The company reportedly plans to recycle those iPhones within the U.S. itself, contrary to previous reports that said these devices would be sold in emerging markets.
Apple will use the same program to extend its recycling program to Apple Stores, which is currently only available online. The program will initially rollout in the U.S., but will expand to internationally in the future.
With more attractive options like Gazelle, NextWorth and eBay, would you chose Apple’s trade-in program over the others?