As expected, Apple has confirmed that it will be launching its iPhone trade-in program today. It’s officially called “iPhone Reuse and Recycling Program,” and will be rolled out in Apple Stores across U.S.
CNBC reporter Jon Fortt confirmed the news on Twitter:
— CNBC (@CNBC) August 30, 2013
9to5Mac has also managed to get the screenshot of the training manual for the trade-in program for its employees:
As we had explained earlier in the week, here’s how the iPhone trade-in program will work:
- Customer goes to an Apple Store to purchase a new iPhone in exchange for old one.
- Apple Store rep enters the old iPhone’s info, including condition, carrier, color etc. into Apple’s systems using an “EasyPay” mobile device.
- A resale value for your old iPhone is computed based on the information entered. The iPhone needs to be in working condition, and the value will be a factor of your iPhone’s display quality, button quality, hardware damage, engraving and liquid damage.
- Upon mutual agreement, the old iPhone is taken by the store rep in exchange for a gift card valued at the amount decided by Apple.
- The gift card can then be used against the purchase of a new iPhone, and the SIM card from the old phone would be given to the custom.
The trade-in would be applicable only to those customers who want to buy a new iPhone. Customers can trade in the following iPhones to get a discount on their new purchase: iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, and iPhone 5.
As for the price offered for an old iPhone, here’s what 9to5Mac has to say:
The iPhone trade-in values will consistently fluctuate based on supply and demand, but we’re currently hearing an average of about a $250-$253 value for a 16GB iPhone 5 in good condition. A GSM 8GB iPhone 4 will be worth between $120 and $140, while the CDMA version will be worth around $80.
Apple will ultimately ship the used iPhones packed in cardboard boxes to Brightstar, a distributor that handles trade-ins for many U.S. carriers like AT&T and T-Mobile. The company reportedly plans to recycle those iPhones within the U.S. itself, contrary to previous reports that said these devices would be sold in emerging markets.
Apple will use the same program to extend its recycling program to Apple Stores, which is currently only available online. The program will expand internationally in the future.
Apple is widely expected to launch iPhone 5S next month so the timing of the launch of the trade-in program is perfect.
Apple has issued the following statement to TechCrunch confirming the news:
iPhones hold great value. So, Apple Retail Stores are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling. In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.
With more attractive options like Gazelle, NextWorth and eBay, would you chose Apple’s trade-in program over the others?
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