If Google Maps is your default maps app, then you will soon start seeing “relevant ads” at the bottom of the screen after you perform a search.
Google introduced an updated ad experience yesterday, which they think “more attractive for users and more effective for advertisers.”
Google explains how this works on its Google Adwords blog:
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation.
Here’s an example of the new ad experience on a mobile device:
This was inevitable, in fact I was surprised when I didn’t see any ads when the Google Maps app was released last December. Unlike Apple, Google makes most of its money from ads, and this so-called “ad experience” seems like an elegant way to incorporate ads in the app. It’s better than the sponsored links in the pre-iOS 6 Maps app that was powered by Google.
Let us know what you think in the comments below.
[Via Inside Adwords blog]
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