IDC: iPad sales slowing as tablets surge in popularity


According to a new report from research firm IDC, the tablet space as a whole has seen impressive growth in 2013 – almost 60% year over year. Of course, Apple tops the charts with 14.6 million unit shipments. However, although the Cupertino corporation is still the strongest tablet vendor, today’s report reveals a 14% decline rate year-over-year for the iPad.

Notably, of the top 5 tablet vendors, Apple was the only one to lose market share since this time in 2012. Most in contrast of the top 5 is Lenovo, which saw growth of 313.9% since this time last year. Acer saw a surprising leap in market share over last year as well. As you can see above, however, these companies has nearly no share at all just 12 months ago.

In 2012, Apple enjoyed a hefty 60.3% of the tablet market. This year, as tablets have become ever-more mainstream, that number has dropped to just 32.4%. Although Lenovo, ASUS and Acer are now performing well, Samsung is definitely Apple’s number one competitor and is obviously doing something right, seeing a 277% surge year-over-year and more than 8% market share.

It will be interesting to see how these numbers change going into 2014 as Apple introduces a new slew of tablets, including a potentially retina iPad mini and a 5th generation iPad.


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