Nokia has started airing a new Nokia Lumia 925 television ad called “Photos to remember from the night you can’t,” which pokes fun at the low-light performance of other smartphones like Apple’s iPhone.
The Lumia 925 has a great camera with Nokia’s proprietary PureView imaging technology, an 8.7MP sensor and Carl Zeiss lens, which offers improved low-light performance. The device also packs in a number of software based additions for the camera such as motion blur and action shot.
The ad features two friends partying all night and taking photos with their smartphone, which appears to be an iPhone 5. The following morning when they try to check the photos to remember what happened the previous night, they find that the photos taken in low-light show nothing.
The ad ends with “Want photos you can remember from the night you can’t? The best photos in any light. Even without The Flash. Nokia Lumia 925.” In the about section of the ad, Nokia claims:
The Nokia Lumia 925 with ZEISS Optics and Optical Image Stabilisation (OIS) can capture your night like no other smartphone: http://nokia.com/lumia925
The upcoming iOS 7 update brings some additional features like filters to the stock camera app, and the camera sensor itself is expected to be improved in the next iPhone offering improved night shooting and HDR capabilities, with a rumored slow motion mode. So Nokia may have to come up with something different to convince people to buy their Lumia phones.
Tell us what you think about the ad in the comments below.