Apple airs first iPhone 5c ad ‘Plastic Perfected’

iphone_5c_blue

Apple has started airing the first ad for iPhone 5c.

Apple unveiled iPhone 5c alongside iPhone 5s at its media event last week. It is essentially an iPhone 5 in a plastic casing with minor improvements such as better FaceTime camera, improved battery life and is available in bright colors.

Apple started taking pre-orders for it from last Friday, September 13, and goes on sale on September 20.

Not surprisingly, the ad focuses on the color of the device.┬áHere’s the ad titled “Plastic Perfected”. Apple has the following to say in the description of the video:

Introducing iPhone 5c. A completely new expression of iPhone that’s not just for lovers of color. It’s for the colorful.

As I mentioned last week, Apple’s objective of launching the iPhone 5c wasn’t to grab marketshare, as we had assumed when we heard rumors of a plastic iPhone. But it is to give them the option to market iPhone 5c along with the iPhone 5s, by creating a brand of its own, which wouldn’t have been possible if it had offered the previous generation iPhone 5. Apple wants a two-sibling iPhone family. We’re seeing that strategy play out.

Let me know what you think of the ad in the comments.

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