Tim Cook used the occasion of the iPhone 5s and 5c launch to join twitter and start sharing on the social network. At first, nobody knew if the account was really THE Time Cook as people often start up parody accounts during the time of big events like this. Shortly after it was spotted by TechCrunch, the account received the official verification badge which means it really is Apple CEO Tim Cook.
Cook describes himself as “CEO Apple” and a “Fan of Auburn football and Duke basketball. He, of course, identifies his home as Cupertino, which is the site of Apple’s main campus.
He hasn’t done much with the page, as it has a plain blue background, black header and no major customizations. He did at least take the time to put up a photo so he doesn’t appear as a nameless egg. His one and only Tweet was about his visit to the Apple stores in Palo Alto.
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.
— Tim Cook (@tim_cook) September 20, 2013
Cook isn’t the only new Apple Twitter account to launch this week. Apple also opened a new @iTunes account that’ll tweet news about iTunes. It debuted alongside iOS 7 and has 14 tweet under its belt. Also tweeting steadly is Phil Schiller, senior vice president of worldwide marketing at Apple.