How Twitter responded to the iPhone 5s and 5c announcement


On the day Apple announced its iPhone 5s and iPhone 5c, both rival and allies took to Twitter to ride the wave of publicity surrounding the Cupertino company’s new products. As pointed out by Buzzfeed and The Verge, it was a mixed bag of playful commentary and sponsored ads.

On the sponsored side of the equation, companies like Nokia UK, Samsung, LG and Windows Phone bought Twitter ads that appeared on timeline searches for “Apple” or “iPhones.” Even carriers like Verizon Wireless jumped into the mix, running ads for its wireless network that were tied to the term “Apple.” These targeted tweets were a savvy move for companies trying to get some eyeball time on iPhone related tweets, which were flying by at a rate of 25,000 tweets per minute.

Outside of the sponsored tweets, there was a flurry of unsolicited commentary that ranged from humorous to slightly scathing. Everybody seemed to take part including Nokia UK, Motorola, Samsung and even fast food chains like McDonald’s and Denny’s.

Check out a sampling of these tweets below and let us know what you think of this marketing push in the comments.

[Via Buzzfeed and The Verge]

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