Apple has just announced that Angela Ahrendts, CEO of Burberry, will be joining Apple as the senior vice president of retail and online stores.
According to the press release, the position has been newly created for Ahrendts, who will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores. She will be reporting directly to Apple’s CEO Tim Cook.
Tim Cook and Ahrendts have issued the following statements:
“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”
“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”
Ahrendts will be joining Apple next spring. Apple has been searching for the head for its retail stores ever since it fired Jon Browett last year.