The latest ComScore report shows that Apple is the leading handset manufacturer in the US, beating out competitors like Samsung, Motorola, LG and HTC. iOS as a platform, though, is still second to Android, but, in the last three quarters, it gained some ground on its competition.
During the three month period ending August 2013, Apple maintained its title as the number one handset manufacturer in the US. The company now has 40.7% of the market share, a 1.5% increase since May 2013. Samsung also gained ground, while HTC and Motorola lost market share. LG stayed the same at 6.7%.
On the platform side of the equation, Android edges out iOS with 51.5% of the US market share attributed to Android and 40.7%to iOS. iOS is slowing gaining ground, though, with a 1.5% increase in market share in the three months ending in August 2013. Android lost ground (0.8%), with Samsung’s gains in the Android world being offset by losses among manufacturers like HTC and Motorola.
In the US, Android and iOS account for more than 90% of the market, with BlackBerry grabbing a measly 4% and Microsoft taking a 3.2% share. Symbian is at the bottom with 0.3%, but that is not surprising as Symbian was never a major player in the US.
The upcoming quarter should be an interesting one for Android and iOS. With no significant new Android phones other than the Note 3 phablet and both the iPhone 5s and the 5c now available, I would expect to see the pendulum shift even further in Apple’s favor. What do you think will happen to Android and iOS in the upcoming holiday shopping season?