Adoption rates of new iOS releases is generally quite high, since Apple’s update delivery mechanism isn’t governed by carriers or any other third parties. However, according to a report from advertising network Millennial Media, iOS 7 might be seeing lower adoption rates than iOS 6, possibly due to its radical new design changes.
From Apple Insider:
[A]dvertising impressions from devices running iOS 7 grew by 185 percent per day over the operating system’s first seven days of availability, accounting for 16 percent of all iOS-derived traffic at the end of the period.
Those numbers, however, fall well short of those tallied by the network for iOS 6. Former iOS chief Scott Forstall’s final release commanded 35 percent of iOS traffic at the same point in its release cycle after growing by an average of 264 percent each day.
So what explains iOS 7′s initial surge in adoption rate? According to the network, it might be the same reason why the iPhone 5s is outselling the iPhone 5c — early adopters. As the early adopter factor wears off, the network says, average users might be hesitant to install virtually an all-new OS, thus lowering adoption numbers.
Last month, Apple had said that over 200 million devices had updated to iOS 7 in just five days of availability.