IDC’s tablet numbers are out for Q3 2013, and it’s not good news for Apple iPads. Apple’s worldwide tablet market share slipped, while Samsung and Android posted significant gains.
According to IDC’s research, Apple shipped 14.1 million iPads in third quarter of 2013, an amount that accounts for 29.6% of the worldwide tablet market. Though the number of tablets shipped stayed the same year over year at 14 million, Apple lost 11% of the tablet market, dropping from 40.2% market share in Q3 2012 down to just above 29% in same quarter of 2013.
While Apple struggled, Samsung soared in Q3 2013. According to IDC, the manufacturer doubled its tablet shipments from 4.3 million in 2012 to 9.7 million in 2013. It grabbed 8% more market share in Q3 2013 than it had in Q3 2012.
Apple’s faltering in Q3 2013 is expected, though, as the company was at the end of its product life cycle. The iPad fourth generation was introduced in October 2012 and rumors throughout Q3 predicted a new model would be arriving soon. The anticipation for a new full-size iPad and iPad mini may have caused sales to stagnate as customers held off purchasing a new device.
Now that the iPad Air and the iPad mini are right around the corner, it’ll be interesting to see the impact these devices will have on shipments in Q4 2013. The final quarter of the year is a holiday quarter and is traditionally strong for device shipments.