The iPhone 5s and iPhone 5c went on sale nearly a month ago, with Apple selling 9 million units within three days of launch. The company, however, didn’t breakup sales by devices, so we’re left with outsider speculation as to which iPhone is selling more, and by how much.
Initial estimates claimed that the iPhone 5s outsold the cheaper iPhone 5c by a factor of 3.5, and now this number appears to be going down as the early-adopter effect begins to wear off.
According to surveys conducted by Consumer Intelligence Research Partners (CIRP), the Apple sold twice as many units of the iPhone 5s as the iPhone 5c:
According to CIRP’s survey of consumers who purchased Apple’s latest iPhones during the last days of September, the 5s accounted for 64 percent of total iPhone sales following its launch that month. Meanwhile, the the 5c accounted for 27 percent, with the legacy iPhone 4S making up the remaining 9 percent.
Similar figures for last year had the iPhone 5 accounting for 68 percent of sales, and the iPhone 4s contributing to 23 percent of total sales.
We’re not surprised that iPhone 5s is outselling iPhone 5c two to one. But we’re a little surprised to see that iPhone 5c is performing almost as well as the iPhone 4s was last year, despite putting all its marketing muscle behind the lower priced iPhone.
Apple introduced the colorful iPhone 5c instead of offering last year’s iPhone 5 to create a two-sibling iPhone family, and to be able to market both the devices. It couldn’t have promoted the one-year iPhone 5. However, it looks like that plan is not working.
Are you surprised that the iPhone 5s is outselling the iPhone 5c two to one?
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