Ever since Steve Jobs biography revealed that he had finally cracked integrated Television sets, there has been chatter that Apple will release iOS based television sets as early as this year.
However, it seems that Apple’s Television related plans have taken a backseat as the company wants to focus on wearable devices, which is said to be the next big thing in personal technology.
This claim comes from an NPD DisplaySearch report, which says that the TV project is being held back due to the lack of content deals:
According to sources in the TV supply chain, it appears that Apple’s long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices. Although many financial and industry analysts have been speculating about Apple’s entrance into the TV business via an actual TV (instead of the Apple TV “hobby” set-top-box) for years, during the last year the rumor-mill has shifted into high gear about a 2014 introduction. Indeed, our own information from TV supply chain sources pointed to the fact that Apple appeared to be lining up resources for a product introduction in the second half of 2014, likely with 2-3 large screen sizes and 4K resolution.
However, the hangup has always been the content.
The report says that striking TV content deals with providers would be a tough task for Apple, without which the company won’t be able to differentiate itself from the other players in the market like Sony and Samsung. Moreover, the typical product replacement cycle the TV industry follows is 7-8 years, as compared to the much shorter 2-3 year replacement cycle for smartphones.
Apple hasn’t updated the Apple TV set-top box either since March 2012, perhaps indicating that any television related product isn’t a topic of great importance currently for the company.
On the other hand, we’ve been seeing an increasing amount of iWatch related rumors, be it Apple’s interest in curved glass displays, low energy Bluetooth hotspot tethering, or Tim Cook’s repeated statements about Apple entering new product categories in 2014.
Let us know if you’re disappointed or excited after learning about Apple’s reported change of plans.