According to the Wall Street Journal, Apple is acquiring Topsy for $200 million. Topsy is a social analytics company that provides tools to mine social media conversations and gauge public sentiment. It pulls its data from Twitter, Google+ and other social networks.
Sources familiar with the matter mentioned this deal to the Wall Street Journal, which confirmed it through Apple. The WSJ writes,
An Apple spokeswoman confirmed the deal but wouldn’t comment further. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” she said without elaborating further.
The report didn’t say how Apple would use Topsy, but it’s possible that these social media metrics could makes their way into the App Store or iTunes Radio.
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