Beats Music, the new music streaming service said to be “heavy” on curation, will be launching in January next year, and has already started letting users reserve their usernames.
Beats’ music streaming project, codenamed “Project Daisy,” has been in private alpha since quite a while, and had raised $60 million from investors. It had also acquired music streaming service MOG last year, which will form an important part of Beats Music when it launches.
From a blog post by CEO Ian Rogers:
If you’ve spent any time around me in the past six months you’ve surely seen me buried in my phone making playlists, poking, prodding, and testing our forthcoming service, Beats Music. Sincere thanks to those who have been testing the private Alpha-turned-Beta along with me. We’re nearly ready for liftoff. Thanks to your diligent testing and feedback we are locked and loaded, ready to launch here in the US in January, 2014.
Beats Electronics CEO Jimmy Iovine, a well-connected person in the music industry, says that Beats Music’s Daisy’s differentiator would be “heavy” curation, which current music streaming services lack. The project already has a number of high-profile music personalities on-board, including Nine Inch Nail’s Trent Reznor, Dr. Dre and Iovine himself.
Iovine had reportedly met with Tim Cook to discuss Beats’ music project, presumably for collaboration, but soon after, Apple released its own streaming service called iTunes Radio.
To know more about Beats Music, and to reserve your username, head to the service’s website.