Apple’s 2014 “Lucky Bag” Goes On Sale In Japan; Here’s what’s inside some of them


‘Lucky bag’ or Fukubukuro is a Japanese New Year’s Day tradition, where bags with unknown merchandise are sold at huge discounts. Every year, Apple participates in the Japanese “Lucky bag” tradition.

So as expected, Apple’s “Lucky bag” went on sale today, and not surprisingly, it was greeted with long lines at Apple stores.

The Lucky bags are priced at ¥36,000 (~$340) and typically includes a couple of Apple products, an accessory and an Apple tshirt. This year, based on the information posted by Japanese blog Macotakara, Apple seems to have made a few changes.

This year, Apple is giving away the goodies in a what appears to be a special edition Incase City Collection Compact backpack. Macotakara also reports that most Lucky Bags also come with a New Year’s Apple tshirt, mini Mophie Juice Pack Powerstation and JayBird BlueBuds X Bluetooth headphones.


Here’s a look at what else was inside some of the Lucky Bags:

Lucky Bag 1:

  • iPod nano (7th generation)
  • Logitech Ultimate Ears Boombox – WS500
  • Griffin Courier Clip iPod nano、
  • Incase Sports Armband Pro for iPod nano

Lucky Bag 2:

  • iPad mini with Wi-Fi
  • iPad mini Smart Cover
  • Logitech Ultimate Ears Mobile Boombox – WS500
  • Stem IZON app-controlled remote camera
  • Square card reader

Lucky Bag 3:

  • iPad Air with Wi-Fi
  • iPad Air with Smart Cover
  • Beats by Dr. Dre Pill Speaker
  • Nike+ FuelBand SE
  • Philips Hue Connected Bulb
  • Square card reader

Some lucky folks got Lucky Bag with the following goodies:

  • MacBook Air (11-inch, Mid 2013)
  • Apple Magic Mouse
  • Beats by Dr. Dre Pill Speaker
  • Power Support 11 for MacBook Air

If you got one of these “Lucky Bags” let us know what was inside it in the comments below.

We would love to see Apple bring the lucky bag to the rest of the world. What say?

[via Macotakara]