Apple airs new iPad Air ad: “Your Verse Anthem”

Apple today aired a new iPad Air video ad during the San Francisco 49ers vs. Carolina Panthers NFL playoff. The ad dubbed “Your Verse Anthem” highlights the use of the iPad in various areas like sports, film-making, music etc.

Here’s the description of the ad:

We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be?

The ad is set to a voiceover of from the movie “Dead Poets Society” talking about poetry, love and passion. Apple has even published a dedicated web page on its site highlighting “stories” of the iPad is used in various industries.

We’ve embedded the 1 minute 30 second ad below:

Let us know what you think about the ad in the comments below.

 

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Categories: iPad Air

  • David Dempster

    what the %*#% was that? These commercials are getting stranger…And they nuts not using a case with the ipad air with those kids. Or am I too over protective?

  • Qluxzz

    Am I the only one who thinks the music sounds like something out of the first Bioshock game?

  • Julian Boyance

    What type of camera was used to shoot the commercial?

  • bob

    ipads suck just a fashion statement like dre beats

  • Steve

    Whats the song though?