New Apple TV with Apps & Game Store and Bluetooth Controller support coming soon

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After seemingly being ignored for nearly two years, the Apple TV is rumored to finally be updated by March this year, with a “revamped OS” that’ll be able to run its own apps and games rather than relying on iPhones and iPads via AirPlay.

iLounge says that Apple’s already working with select developers already working with the company on developing games for the Apple TV with support for Bluetooth wireless controllers. 9to5Mac says that the new Apple TV will not only support games, but also feature an App Store, with other kinds of apps.

For current Apple TV owners, there does seem to be some good news. iLounge says the support for games and other apps could be added to the current-gen Apple TV via a software update. For storage, apps could use iCloud directly, as the Apple TV has a very small 8GB flash, mostly used for caching, and not persistent storage.

Apple has been long-rumored to launch a full-fledged TV, but it appears that plan is on hold. Instead, the company’s adding another much-rumored feature — an official SDK for third party developers.

Do you think an App Store for the Apple TV would revolutionise software the same way the iOS App Store did? Let us know in the comments below.