T-Mobile’s termination fee and phone buyback program has been wildly successful. So successful that the carrier has accrued more than 80,000 breakup letters across social networks. T-Mobile also has decided to expand its Uncarrier 4.0 program to include new carriers and phones.
According to Re/code, T-Mobile is now welcoming customers who are switching from smaller carriers like US Cellular and other regional carriers. Originally, T-Mobile was only paying termination fees for customers who moved from the four major carriers. T-Mobile also is expanding the mobile phones that it is accepting as trade-ins. It is even taking in damaged phones, though the trade-in credit will be less depending on condition.
T-Mobile is trying hard to change the wireless industry in the US. It kicked off its Uncarrier program by offering phones without a cellular contract and reducing the upfront costs customers have to pay in order to purchase a phone. Its latest initiative offers customers up to $350 to break their current contract and switch to T-Mobile. The carrier is also buying backs handsets when customers switch. Are you a new T-Mobile who recently switched?