A week ago, Apple celebrated the 30th anniversary of the Mac with cool t-shirts for its store workers, along with a special interview with ABC News. Now we find out the tech giant has been working on a secret project, representing 30 years of the Mac’s existence. On January 24, Apple spent the entire day making a short movie that was filmed in an impressive 10 countries on 5 continents. The theme of the short movie highlighted all the things people are doing with Apple products. Apple filmed the entire movie using only an iPhone 5s — to then edit the short using Macs.
The video is on the company’s website now. In the beginning of the film, Apple makes sure viewers notice its promise to “put technology in the hands of the people.” A promise the company made 30 years ago.
Apple decided to spread the video viral on the internet, rather then use traditional media alternatives like television commercials. This is sort of surprising considering the company could have easily splurged for an ad spot to air during the Super Bowl.
Watch the video below, and let me know what you think in the comments.
[Via Re/Code]Like this post? Share it!