Should Apple offer free cracked screen replacement to customers like HTC?

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Earlier today, HTC announced that it will be launching the successor to HTC One on March 25th. Along with it, HTC introduced a new program called “Advantage” for HTC One, One max and One mini customers. 

The program includes a 6-month limited warranty to cover any damage to the screen. So HTC will replace the screen for free if you crack the screen during the first 6 months of owning the device.

HTC will also cover ground shipping in both directions for your damaged device, which could take 8-10 business days. If you need your device quicker, then HTC is offering an overnight option for $29, in which case it will send you a refurbished device overnight, and you send the damaged device via ground shipping. HTC is also offering 25GB to 50GB of Google Drive storage and HTC backup tool for free.

That’s quite a good deal when you consider Apple charges $149 for iPhone screen replacement. You can also buy AppleCare+ for $99, which covers accidental damage for up to two incidents, each subject to a $79 service fee.

Some might say that this is just a sign of desperation on HTC’s part, and it probably is, but I would love to see smartphone makers like Apple offer at least one free replacement for a cracked screen. At least until they come out with smartphones with unbreakable screens.

Let me know what you think in the comments.

[via HTC]

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