The iTunes Festival at SXSW will run from March 11th to March 15th, and popular music artists such as Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more will be performing at the event. It looks like the event will be kicked off by Coldplay.
From Apple’s press statement:
Apple today announced the first iTunes® Festival to be held in the US, featuring an amazing lineup of global superstars, running from March 11-15. Taking place at ACL Live at the Moody Theater, home of Austin City Limits, the iTunes Festival at SXSW will feature iTunes chart toppers including Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more to come. [..]
[..] “The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”
Apple will be live streaming the event for free. You will be able to watch the event live on your iOS device or Apple TV.