The popularity of iOS game Flappy Bird and the developer’s subsequent move to take the app down from the App Store has surprised a number of people. It has also led to the creation of dozens and dozens of Flappy Bird clones that are trying to cash in on the popularity of the original title.
TechCrunch reports that Apple is now rejecting Flappy Bird clones that use the work “flappy” in their name, citing the following App Store guideline:
Apps that contain false, fraudulent or misleading representations will be rejected
We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines.
We found your app name attempts to leverage a popular app.
Developers of games like “Flappy Dragon,” “FlapThulhu: Flappy Madness” have reported similar cases of rejections.
This is just not my fucking week: Rejected. "We found your app name attempts to leverage a popular app." Which app? FB doesn't exist!?!?!
— Ken Carpenter (@MindJuiceMedia) February 15, 2014
— Kuyi Mobile (@kuyimobile) February 15, 2014
Of course, as with every other time Apple’s tried to enforce a rule, this isn’t applied uniformly to everyone. There still remain a lot of apps with Flappy in their title.
Google is taking a similar approach, and rejecting apps that have the word “Flappy” in them.