Last year, Apple made a big splash with the iPhone 5s, by partnering with the fashion house Burberry to shoot their runway show in London.
iPhone 5s was still to be launched, so it was a great way to showcase some of the new features of the device such as the slow-motion video etc.
Apple had released also release a full 15-minute video shot using the iPhone 5s just after the event. The Burberry team had used 14 iPhone 5s units (golden ones) to cover all angles of the ramp, with nine on the runway, 3 on a moving rail cam, one on the roof and one right in the front.
Apple has just upload a new thirty-second YouTube video, which shows how the iPhone 5s was used to the shoot video at the fashion show.
The video titled “on the runaway with iPhone 5s”:
Burberry Spring/Summer 2014. An incredible collection. Shot with stunning clarity. On iPhone 5s.
Check it out and let me know what you think in the comments below.
Thanks Stan for the tip!