As expected, Apple has officially announced the relaunch of iPad with Retina Display (iPad 4), which will be replacing the iPad 2 as the new entry level model. It had gone on sale earlier today in the UK and some European countries.
From Apple’s press release:
“Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”
The 16GB iPad 4 Wi-Fi only model will be available for $399, and 16GB iPad 4 Wi-Fi + Cellular model will be available for $529. Apple is also reintroducing the Smart Case and Smart Cover for the iPad 4, which will be available for $39 and $49 respectively.
When Apple launched the iPad Air and Retina iPad mini, it had come has a surprise when Apple decided to continue offer the iPad 2, which was launched in 2010, and discontinue iPad 4. We were expecting Apple to drop the price of iPad 4 to $399 and discontinue iPad 2.
Interestingly, there is no mention of the 8GB iPhone 5c in the press release, which was launched in UK and some other European countries. Fortune’s Philip Elmer-DeWitt reports that Apple has confirmed that the 8GB iPhone 5c will be only available in the UK, France, Germany, Australia, and China.
The unlocked 8GB iPhone 5c is available in the UK for £429, which is £40 cheaper than the 16GB iPhone 5c.