Apple has added a revamped iTunes Festival channel to Apple TV ahead of this week’s event at the South by Southwest (SXSW) 2014.
Apple had released an updated version of the iTunes Festival app with a refreshed icon and new design late last week.
Apple’s iTunes Festival is making its big US debut to be held from March 11 – 15 at the Moody Theatre in Austin, Texas, after being held in London for several years. The festival spans five nights and features artists such as Coldplay, Imagine Dragons, Soundgarden, Willie Nelson, Keith Urban, and others. It will be held at Austin City Limits Live at Austin’s Moody Theater.
Apple’s iTunes Festival is free for select SXSW attendees, who are awarded tickets via a lottery system. Live and on-demand streams of the performances will be available through the iTunes Festival app and the Apple TV.
The new iTunes Festival channel rolled out last night will allow users to live stream the concerts taking place at the iTunes Festival.