Apple partnering with Ferrari, Volvo and Mercedes-Benz to launch ‘iOS in the Car’ next week

ios-in-the-car-71Apple may be ready to officially launch iOS in the Car at the Geneva Motor Show next week, claims the Financial Times. The show is held annually in March and showcases new car models, concept cars and cutting edge automobile technology.

Apple allegedly is preparing to unveil three launch partners, including Volvo, Mercedes-Benz and Ferrari, which has Apple Senior Vice President Eddy Cue as a board member. The trio of luxury manufacturers will be the first to offer Apple’s latest car technology in its line of automobiles.

Though the Financial Times does not single out iOS in the Car by name, it does describe the feature in its report. The publication claims the system will feature Apple Maps navigation, the ability to watch movies and listen to music, and full Siri integration for voice calling and text messaging.

The technology group will next week launch its first in-car operating system with Ferrari, Mercedes-Benz and Volvo as it attempts to take the lead in a fierce race to dominate tomorrow’s smart cars.

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The deal marks the first time that Apple is embedding its software in devices other than its own branded products. The choice of the Ferrari, Volvo and Mercedes-Benz is seen to be in keeping with the US tech group’s high-end phones.

Apple introduced iOS in the Car last year at WWDC, calling it  “very important” to the company. It reportedly was delayed due to internal strife as Apple executives tried to figure out “what to do” with the initiative.

Though it appears from the outside that iOS in the Car has fallen off the Apple’s radar, the company may have been building support for the program into iOS 7.1. An early version of iOS in the Car was spotted in iOS 7.0.3 and in beta versions of 7.1 by Steven Troughton-Smith who grabbed stills and videos of the feature working in the iOS simulator.

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