Larger iPhone 6 may cause a surge in upgrades


Rumors suggest Apple is working on a large-screen iPhone that could bump up the display size from the current 4-inches to as much as 5.5-inches. Analyst Brian Marshall of ISI Group believes such a large-screened iPhone 6 could encourage many Android owners to leave Google’s mobile OS and upgrade to an iPhone, reports MacRumors.

In a note to investors, Marshall claims Apple will release two iPhone models — one with a 4.7-inch display and one with a 5.5-inch display. This predication mirrors earlier rumors that suggest Apple is considering iPhone s in the 4.5 and 5-inch range. These new iPhones will kick off a large number of upgrades among iPhone owners looking for a bigger display and Android owners who went with the platform primarily for the large screen.

“Large-screen envy” is prevalent among the iPhone installed base and we believe a ~5” form-factor iPhone would spark a massive upgrade cycle as well as many “Android switchers” returning back to the iPhone (we refer to this as the “mother lode” of all Apple upgrade cycles).

ISI predicts the next upgrade cycle will result in a higher upgrade rate. The current upgrade rate is a 9 percent, as most consumers saw little reason to upgrade to the iPhone 5s, which saw only a few minor design changes and a handful of new hardware features.

With the introduction of a large-screened iPhone 6, this rate is expected to climb up to 14 percent. This could translate into an extra 3.00 earnings per share for Apple in the quarters following the iPhone’s release in the second half of 2014. Would you be interested in a larger iPhone model? Are you planning to upgrade later this year?

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Categories: iPhone 6

  • barondebxl

    I would say either 4.3 inch or 4.5 inch display. No way it’s going to be more than that. Apple wants to offer a bigger display to many consumers but not make it to big to those who think a 4 inch display is perfect. Personally I’d love a 5.5 inch display but there’s ZERO chances of that happening.

  • Thoughts

    Yes, can’t wait for a bigger display iPhone to be released. I am eligible for an upgrade with my carrier but my iPhone 5 is perfect for now until there is a bigger screen

  • Egidijus Egg Kaušylas

    for me only 5 and above inch make reason to buy next iphone. but agree zero chances of apple releases big screen phone

  • seanjordan

    It is great that they are talking about making a larger screen for the iPhone but I doubt they would see the upgrade numbers they are talking about. The iPhone needs more than just a bigger screen upgrade. It needs a camera overhaul, and most of all a functionality upgrade. Yes it has a stable OS but people are looking to do more with their phones now and Apple just cant compete with that right now. I do love iPhones but every time they come out with a new one they just disappoint. So again I am expecting them to disappoint.

  • Marc

    Skipped a generation for the first time with the 5S so a 6 is a must have.

  • Mark Ferrell

    ~~~ YES !!! , I’ll be one of the first sleeping on the side
    walk 2 days before it comes out. And that coming from a soon to be 60 yr old man. I’ll never out grow being a techie ~~~

  • Word

    I like the size of the 5s wouldn’t mine more screen size on the current size, hope the offer that, if I wanted a huge phone I’d get a note

  • La Candelaria

    The main reason i went to android was for their bigger size…..If Apple goes to a bigger phone i will the return……Hope they do :-)