Amazon’s streaming video service is picking up steam, surpassing even Apple and Hulu in the volume of video traffic it is logging from US broadband subscribers, announces Amazon citing a recent report from Qwilt, which tracks growth in online video usage.
According to Qwilt, Amazon is now the number 3 video streaming service in the US, jumping over both Apple and Hulu in the past year. Amazon’s traffic volume has increased 94 percent year over year, with some operator networks seeing a 278 percent increase. Amazon now sits behind Netflix and YouTube according to Qwilt’s metrics.
Amazon used this opportunity to promote its Prime Instant Video streaming service, which offers free and paid streaming content to Amazon Prime members.
“We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” said Bill Carr, VP of Digital Video and Music for Amazon. “As part of their membership, Amazon Prime members can watch their favorite movies and television shows on an unlimited basis, and as we add original content like Alpha House, Bosch, The After, Mozart in the Jungle and Transparent, we have no doubt that customers will be even more delighted with the selection available. And now, with Fire TV, customers have the easiest way to access this content.”
With the debut of its Fire TV, which ties into Prime Instant Video, Amazon is likely to see another spike in usage in 2014. It probably won’t surpass the large user base enjoyed by YouTube and Netflix, but it likely will maintain its number 3 position.
Of course, Apple could shake up these metrics if it releases the rumored Apple TV, which may ship with support for an App Store, games, wireless controllers, and a possible tie-in with cable companies like Comcast.
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