As part of its new “Better” environmental campaign, Apple has started running a new print ad in the newspaper that seems to take a dig at Samsung and its rivals with whom it is locked in a bitter legal battle.
The ad reads “There are some ideas we want every company to copy”. It was first spotted by David McClelland on Twitter on this morning’s Metro, a UK based newspaper.
Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'. pic.twitter.com/RNbgBNtjHZ
— David McClelland (@DavidMcClelland) April 22, 2014
If that was not enough, Apple continues to take a dig at Samsung and its rivals by saying “There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits.”
Here’s the full transcript of the ad courtesy 9to5Mac:
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.
This new campaign is part of a larger push by Apple to make its company’s operations as environmentally friendly as possible.
Apple launched the new “Better” environmental campaign yesterday with a short film with a voice over by CEO Tim Cook describing these efforts. The company has also announced that it will start offering a free recycling program for all its products.
The print ad has also been spotted in Germany, so we expect Apple to run the print ad in US newspapers as well. It will be great if you can share the photo of the ad if you spot one in the comments.