Apple drops biggest iWatch hint; Extends trademark to include “Jewelry and Watches”

iwatch concept nike fuelband

Apple is widely rumored to release the iWatch, a smartwatch with a focus on health and fitness, following Tim Cook’s multiple statements saying the company will enter new categories in 2014. A good sign that this rumor is likely true — Apple expanded the “Apple” trademark to cover Jewelry and Watches as well.

Apple has already applied for an “iWatch” trademark in Japan, Russia, Mexico and Taiwan, and expanding the “Apple” trademark further lends credence to the number of iWatch rumors.

Trademarks are broken down into 45 different classes, and precious metals, goods in precious metals, watches, jewelry and clocks are part of Class 14. The iWatch trademark filed in multiple countries is sought under Class 14 and Class 9 (computers and peripherals).

The countries Apple has applied for this trademark extension include UK, Mexico, Norway and Ecuador. Notably, the trademark extension application hasn’t been submitted in the US.

In Ecuador, the company filed for an extension in December last year, and these are some of the products the trademark covers:

jewelry; watches; watches; goods in precious metals or coated therewith; cufflinks or cufflinks; keychains; timers; brooches in precious metals or coated therewith; ornaments in precious metals or coated therewith; tie pins in precious metals or coated therewith; tie clips or tie clips of precious metal or coated therewith; badges of precious metal or coated therewith; bracelets of precious metal or coated therewith; Necklaces in precious metals or coated therewith; medals in precious metals or coated therewith; short chains and ornaments in precious metals or coated therewith; buttons in precious metals or coated therewith; clip in precious metals or coated therewith; boxes of precious metal or coated therewith; decorations in precious metals or coated therewith; jewelry; sculptures and precious metals products.

apple iwatch jewelry trademark

Apple previously chose to file trademark applications for upcoming products secretly under shell corporation names, but the company is being unusually open about its future product launches through these trademark applications, which are directly filed under Apple Inc.

Reports claim Apple is targeting a September launch for the iWatch, with initial shipments estimated at 5.5 million units. The device is said to come in two sizes — 1.3 inches and 1.5 inches — to accommodate different wrist sizes, and include a flexible display made by LG. To know more about the iWatch, check out our detailed iWatch rumor roundup.

[via MacRumors]