Steve Jobs’ biographer claims Beats deal is about Apple’s rumored TV

apple_itv_concept_banner_620pxSteve Jobs’ biographer Walter Isaacson claims Apple’s acquisition of Beats Electronics isn’t about streaming music or even headphones — it’s all about video and Apple’s long-rumored television product, which has yet to materialize. Isaacson relayed this information to Dan Lyons, who was writing on behalf of Billboard.

According to Isaacson, Iovine will be joining Apple to manage its content business, using his influence in the media industry to broker deals on Apple’s behalf. These deals could lead to the release of the Apple television, which was part of Apple’s product strategy, but never materialized because the company failed to negotiate favorable deals with content providers.

Isaacson thinks the Apple-Beats deal is not about headphones or streaming music but rather is about video. He speculates that Cook wants Iovine to run Apple’s content business and help Apple launch the TV product that analysts have been gossiping about for years. The product has been held up because Apple can’t get all the content owners on board.

As Lyons points out in his article, Apple is undergoing immense changes under the leadership of Tim Cook, likening it to the upheaval Apple went through when Steve Jobs returned to the company in the early 90s. Apple has added a bevy of health and medical experts to its engineering team, chose a fashion designer to head its retail operations and placed Jony Ive in charge of hardware and software development. With Iovine and Dre on board, Cook is preparing to shake things up even further. Apple, Lyons writes, “is about to become a very different company.”

What do you think of all these changes at Apple? Is the company moving in the right direction?

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  • C9t4lyst

    No, Apple is falling behind in the innovation category. I want my idevice to do it all. NFC,IR Blaster Bluetooth(support all profiles) stereo speakers and mics, Pico projector, zigbee meshing off network, FM broadcast receive, micro SD support, dual sim card support dual or triple boot Android,Windows. These are the innovations we are looking for in a new phone. Health and fingerprint technology is great but will not create the excitement that the aforementioned items will create.

    • whatdidyoujustsay?

      um what?

    • Zangpakto

      To whom exactly? The select few who would even bother using? That’s not innovation, to toss away it’s current user base which comprises of more average or even those who can barely use the phone.

      Fingerprint worked, the health thing people will actually use, and not just a tech guy.

      It’s innovation to the user base which is what matters.

      NFC is nice, but next to no one uses them! Why people go on and on about NFC I have no idea, it’s not a world standard, and wya things going, wont be for a long while still

    • Jeremy Taco Patterson

      You… Need something besides Apple…

      Apple has NEVER been the company to cram relatively obscure, often-under adopted technology into a device just for the sake of touting it on the Specs page.

      Hence the reason Apple has stuck with an 8MP camera instead of pointlessly cramming more photoreceptors into the same cramped space on the sensor and calling it “Better” because it boats more megapixels when, in fact, it’s no better at all. There is a reason Nikon, Canon and Sony haven’t continued to add to their megapixel count in their cameras: they KNOW BETTER. Nikon’s flagship DSLR is a whopping 18 megapixels, yet it’s sensor is over 100x the size of a smartphone camera sensor. Why doesn’t it have 120MP? Because that’s useless and stupid!

      Why add NFC when there are only a handful of convenience stores in a given town to use it and little other adoption? Just for the sake of saying “We do that!”? Seems useless to me. Chest beating via the Specs listings.

      Give me a phone that does what it is supposed to, in a beautifully packaged and precisely-built firm factor that is slim, light and downright gorgeous to look at, and I am one happy camper.

      • Thoughts

        NFC works with eftpos PayWave, I have to put a chip inside my case to use it at the moment when I go shopping for purchases under $100.