Sprint starts throttling data speeds for top 5% of unlimited data customers

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In the wake of increasing data consumption, Sprint has announced that it will start throttling the speeds of unlimited data subscribers who figure in the top 5 percent of data consumers starting next month.

Sprint famously advertised its unlimited data plans when rivals AT&T and Verizon had stopped offering such plans, but it seems these plans were too good to last. The carrier calls the programĀ “prioritization management” and it’ll not only apply to Sprint subscribers, but even those on its prepaid brands Virgin, and Boost. Here’s the text the carrier has been sending users who fall in the top data consumers:

“Beginning 6/1/14, to provide more customers with a high quality data experience during heavy usage times, Virgin Mobile USA may manage prioritization of access to network resources in congested areas for customers within the top 5 percent of data users.”

Sprint says this throttling would help it serve more customers with a “high quality data experience during heavy usage times”. The company adds that if users don’t fall in a congested zone, their speeds would no longer be throttled.

While there’s no fixed usage threshold beyond which a subscriber will surely fall in the top 5 precent, but Sprint says that if you pass 5GB of monthly usage, there’s a high chance that your speeds would be throttled in congested areas.

Are you a Sprint unlimited data subscriber? Let us know what you think about this in the comments below.

[via Fierce Wireless]