Walter Isaacson: Steve Jobs would have approved of Apple’s Beats acquisition


steve jobs iovine

Walter Isaacson, the author famous for writing Steve Jobs’ biography, today spoke about Apple’s recent acquisition of headphone and music streaming company Beats in an interview to CNBC.

Almost every move Apple makes in the post-Jobs era is questioned by critics with the same “Would Jobs have done this” skepticism and the $3 billion Beats acquisition was no different.

Isaacson, who got to spend a considerable amount of time with Jobs for the biography, believes that Jobs would have approved of Apple’s Beats acquisition, given his love for music, and his close relationship with Beats cofounder Jimmy Iovine:

Isaacson argues that Jobs and Beats co-founder Jimmy Iovine and Jobs had bonded over their shared love of music, and that Jobs would have been interested in adding Iovine’s “cool” factor to the company. “I think Jimmy is the greatest talent spotter now in the music and content business, so it feels like part of the DNA of Apple.”

When asked specifically if Jobs would have done the deal, Isaccson said: “Yeah. I don’t think he would have cared that much about buying the piece of hardware, the headphones, although he was the one who touted those headphones. He and Dr. Dre and Jimmy Iovine they’re are sending headphones out to all of their friends because they really care if you’re getting the bass right when you’re listening to the music.”

Here’s the video of Isaacson’s interview:

Apple expects the Beats acquisition to close by September, following which cofounders Jimmy Iovine and Dr. Dre will join Apple as full time employees. Apple has no plans of shutting down the Beats headphone brand or the Beats Music streaming service, and hopes to use the extensive music chops of the pair to make their existing products even better.

[via Fortune]