Check out this tribute to Apple’s “Think different” campaign found in Xcode 6


At WWDC 2014, Apple announced Xcode 6 as well as the new, faster, and more efficient Swift programming language. But what they didn’t announce is that they also included a subtle tribute the Steve Jobs-era Apple and the “Think different” advertising campaign that can be found on the icon of every Swift project file.

As you can see above in this zoomed-in .swift file icon, there’s a bit of code written — appropriately — in Apple’s new Swift programming language. Hidden within is a subtle reference to the 1997 “Here’s to the Crazy Ones” TV advertisement with code like “heresToTheCrazyOnes()” and “quote(misfit)” embedded.

Be sure to check out the below embedded video of the original advertisement.

Notably, this isn’t the first reference to this text written by Rob Siltanen and Lee Clow, with the current Notes application icon also sporting the words (which, funnily removed with the introduction of OS X Yosemite). 


For those of you running Yosemite, are there any other references to an earlier-era Apple that you’ve found in the operating system?