Expectations for the iPhone 6 are high, from Apple to consumers, and a new report suggests that Apple has just entered another phase to prepare for those expectations, and that demand.
According to a new report from The Wall Street Journal, citing sources familiar with the matter, Apple is asking its suppliers to ramp up mass production of the new iPhone, both the 4.7- and 5.5-inch variants. The source states that Apple is asking those suppliers to produce between 70 and 80 million combined units for both devices, which is the largest initial order from Apple in the company’s history.
For a reference point, Apple’s initial order for the iPhone 5s and iPhone 5c was around 50 and 60 million for combined units in 2013.
Of course, while everything is expected to go smoothly, Apple is reportedly also asking suppliers to prepare for possible display failures, by readying components for up to 120 million iPhones by the end of 2014:
“To factor in the possibility of a higher failure rate for displays, Apple has asked component makers to prepare for up to 120 million iPhones by year-end, the people familiar with the matter said. It made a similar request last year to prepare enough parts for a combined 90 million iPhones to provide some slack in its supply chain.“
Interestingly enough, the WSJ repeats an old rumor that suggested only the 5.5-inch iPhone 6/Air would feature sapphire glass, and cites that as a potential reason as to why the device may seem some manufacturing complications. In June, it had been reported that Apple had enough sapphire glass for both the 4.7-inch and 5.5-inch iPhone 6 models, but apparently this is something that is still up-in-the-air.
Whatever the case, Apple is gearing up to launch something new later this year, and if their own expectations are any indicator from these unnamed sources, they’re expecting the new device(s) to catch fire right away. With iOS 8 and all of its new features, and the expected additions headed into the new handsets, they could very well meet that demand.
Are you looking forward to the next iPhone?[via The Wall Street Journal]