Ever since Apple acquired Beats Electronics, and Beats Music, word has not slowed that major changes are coming to the music streaming service.
Now, according to a new report published by 9to5Mac and citing unnamed sources, several key details regarding the major overhaul of Beats Music have been revealed. According to the report, and coming as a shock to no one, this new service will be primarily aimed at competing against the major players in the music streaming market, including Spotify and Rdio. As of the report’s publishing, the service has yet to be named, however, and it is reportedly entirely “Apple designed.” It will, however, utilize the technologies originally found within Beats Music, as well as the music content available to it.
As far as the new details go, Apple is reportedly opting out of simply rebranding the Beats Music app, or even keeping the app in general. Instead, Apple will “deeply integrate Beats” into iOS, the Apple TV and iTunes. That apparently means that Apple is going to launch an upgraded, “Beats-infused” Music app for iOS, and that iTunes will get a big boost from the Beats technologies as well. The report also indicates that a new, upgraded Apple TV application will also find its way onto the set-top box as well.
Also unsurprisingly, this new app will be focused on streaming music from the cloud. More than that, though, this new service will be built around an individual user’s music library, and boast a more powerful search function. Users will be able to stream music, as well as add tracks and albums to their personal libraries. The report does seem to indicate that users will be able to sync tracks to their iPhones, but there is no mention of any offline playback. The new service will also leverage Beats Music’s current social networking features, so users will be able to follow friends and get suggestions from them as well.
As far as the aesthetics of this new service goes, it will apparently be “all Apple,” insofar that it will ditch the familiar black-and-red tone of Beats Music in its current state, and go with something more akin to the current look of iTunes and other Apple digital products. Apple is reportedly also planning on letting current Beats Music subscribers integrate their accounts with their Apple ID, which will carry over their personal libraries and other personal elements into the new service.
The report also states that this new service will not be free, but that, as has been previously rumored, will feature a cheaper monthly subscription price than the leading competitors. As it stands right now, both Spotify and Rdio, as well as many others, offer a $9.99 per month plan that offers unlimited streaming and offline playback, while the report suggests Apple is looking to offer their services for only $7 per month. Previously, rumors suggested it would be around $5 per month.
This will also mark the first time that an app/service built from within Apple will launch on Google’s mobile operating system, Android. While earlier rumors suggested that after the acquisition from Apple the Beats Music app for Android would eventually be killed off, it turns out that Apple is working on building the new app/service for Android as well. Unfortunately, while a Beats Music app exists for Windows Phone right now, that support will apparently dry up at some point in the near future, and there are no plans to bring an updated app to Microsoft’s platform.
This new service sounds broad and appealing, especially for those Apple users who love to use Apple products, and the monthly price point, if indeed it is at $7 per month, would certainly draw plenty of new users. Of course, with Apple’s ties to the music industry, having a strong library of music right out of the gate is a possibility, but more than that it’s necessary if Apple wants to make this a real competitor to the likes of Rdio or Spotify.
Are you interested in checking out this new service, based on what you’ve heard?