It was bound to happen eventually, and it has finally come to light. According to a new report, Apple is indeed looking to jump into the automotive industry.
Courtesy of a report published on February 13 by The Wall Street Journal, and following several different reports spanning different subjects — but all related to the automotive industry in one way or another — the first official report suggesting that Apple is indeed building its own car has surfaced. According to the publication’s sources, Apple is developing the electric vehicle, which would indeed be Apple-branded, under the codename Project Titan.
The report suggests that Apple has hundreds of employees working on the project at this point, which would seem to indicate that the company is quite serious about it, but of course Apple works on quite a few things that never see the light of day, this could be one of those:
“Apple may decide not to proceed with a car. In addition, many technologies used in an electric car, such as advanced batteries and in-car electronics, would be useful to other Apple products, including the iPhone and iPad. Apple often investigates technologies and potential products, going as far as building multiple prototypes for some things that it won’t ever sell. Any product would take several years to complete and obtain safety certifications.“
The report also indicates that Apple executives have made trips to speak to other executives at car manufacturers, including Magna Steyr, which would presumably work with Apple to build the cars and bring them to consumers at some point in the future.
This all started with the sightings of Apple vans out in the wild, which led many to speculate that the project was meant for a Street View-like service within Apple Maps. However, with Tesla and Apple vying for employees, and an unnamed Apple employee suggesting that Apple is working on something that could give the car manufacturer a “run for its money,” the revelation that Apple is working on something like this seems just about perfect. Earlier on February 13, a report surfaced that Apple was hiring automotive experts for a secret project.
What’s more, Apple’s focus on the environment has been huge as of late, and so an electric vehicle from the company almost makes sense — especially one that’s technologically advanced, and connected to all sorts of Apple products.[via The Wall Street Journal]