On Sunday, February 22, the 87th annual Academy Awards will take place. Leading up to the big event, Apple has launched a brand new commercial starring the iPad.
In the new ad, which is titled “Make a Film with iPad” and continues to focus on people being creative with the tablet, we get to see the process that some filmmakers go through while filming using the iPad. More than that, though, the new ad is narrated by legendary filmmaker Martin Scorsese, with bits of his commencement speech from the NYU Tisch School of the Arts:
“Every scene is a lesson. Every shot is a school. Let the learning continue.“
The ad itself measures in at one minute, and does a great job of showcasing just how integral the iPad can be in just about any situation, even something as complicated as filming and editing a film.
Earlier in February, leading up to the Grammy Awards, Apple launched another iPad-themed commercial, this time focused on creating music with the tablet.