As it stands right now, rumors are swirling that Apple is at least considering jumping into the automotive industry in the form of a brand new electric vehicle.
Now, courtesy of an interview with Bloomberg, the former CEO of General Motors, Dan Akerson, has weighed in on the subject, and he doesn’t think it’s going to be all that easy for Apple to jump into the automotive industry. Simply put, Akerson believes that Apple might not be fully aware of all the things necessary, or all the pdiffulcities associated with, working in the car industry. He notes that working around safety and regulatory issues is one of the hardest parts of the industry, and Apple may not have the position to work around them.
“They’d better think carefully if they want to get into the hard-core manufacturing,” he said of Apple. “We take steel, raw steel, and turn it into car. They have no idea what they’re getting into if they get into that.“
In the end, Akerson simply states that Apple should stick with the iPhone and call it good there, if for no other reason than the iPhone has better margins.
Recently, Apple’s unmarked mini vans have appeared on video several times, which continues to lend credence to the rumors that Apple is at least considering working into the automobile industry.
What do you think? Should Apple stick with mobile electronics, and leave cars alone?