Apple TV price reduced to $69


Apple today announced that it has lowered the price of the Apple TV to $69. While the Cupertino company was expected to unveil a hardware refresh of the Apple TV, it did the next best thing and reduced its price by $30.

The company also announced at the event that HBO will be offering its new HBO Now channel exclusively on the Apple TV for $14.99/month.

Make sure to follow our live blog of the Apple’s Spring Forward event for more information.

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  • Grivier

    I’m a little suspicious of this, could it be that they just want us to buy the existing stock now that it’s cheaper, and then they’ll come out with new hardware when they announce the iPhone 6s? I’ve been waiting 2 years for a new Apple TV to be launched and haven’t bought one yet thinking that an update was imminent… Now that it’s cheaper, I might just go ahead and buy one, but I really hope they won’t screw me with a new one in a few months…

    • Cheese

      Dont be such a cheap ass, waiting 2 years for a upgrade on a piece of hardware to only 99$ OMG

      • Grivier

        haha, ok, thanks!