Facebook, BMW and others working in Apple’s secret lab to ‘fine-tune’ their app for the Apple Watch

Apple Watch apps

Apple has given certain companies early access to the Apple Watch to help them fine-tune their application for the smartwatch. The list of companies include Facebook, United Continental Holdings Inc., BMW and more. 

Developers from these companies work inside a closely guarded lab at Apple’s headquarters in Cupertino, California, to “test and fine-tune” applications for the Apple Watch. They are not allowed to bring in their mobile phones or even a paper and pen. The labs also lack any kind of Internet connectivity.

Additionally, all developers must bring the source code of their app in a hard drive that cannot leave Apple’s headquarters at any time. To prevent any leak, Apple will send the source code to the companies once the Watch’s public release date is nearby.

The report from Bloomberg also reveals Instagram, Twitter and Pinterest will be releasing dedicated apps for the Apple Watch. Instagram’s app will allow users to browse through photos in their timeline and will also notify them when certain people upload photos to the site.

Apple will be showcasing apps from many other developers at the Apple Watch event next week, and is therefore helping them to optimize their app for the watch.

Expectations from the Apple Watch are pretty high with many analysts suggesting that it will sell north of 10 million units in the first year of its introduction. Apple is all set to unveil the Watch at its ‘Spring Forward’ event on March 9.

[Via Bloomberg]