Nissan, Daimler executives chime in on Apple Car rumors, don’t seem worried


Nissan's Carlos Ghosn

All the stars seem to be lining up for the Apple Car, as rumors stack on other rumors. And, of course, those within the auto industry are going to be asked about them.

As a result, some interesting responses find their way out. A pair of reports have surfaced from CNET and Reuters, both of which focus on questions asked to current executives within the auto industry. More than that, figureheads at some of the most popular automakers for that matter, and while neither even hints that they know the Apple Car is the real deal, they both expound on the idea anyway.

Via CNET, CEO of Nissan-Renault Alliance, Carlos Ghosn, believes that the arrival of the Apple Car would warrant good news for just about everyone, including the alliance. He believes it’s good news:

“If Apple does it, obviously it’s good news for us,” he said in a Monday keynote presentation at the Mobile World Congress trade show.

Ghost actually goes on to suggest that it would be an overall refreshing situation to have a company outside of the auto industry not only want to build an electric car, but actually do it:

The fact that a company outside of the auto industry wants to do electric cars is refreshing.

As for Daimler’s Chief Executive, Dieter Zetsche, via Reuters, he expounded a bit more on his ideas for the Apple Car, and how it could impact the auto industry. While Zetsche doesn’t necessarily seem all that worried about the potential arrival of the electric car from Cupertino, he is obviously already strategically considering its debut:

Google and the likes want to get involved, I don’t think in the first place to build vehicles,” he said. “We have to understand that, and then to find our roles, to which extent they are complementary, to which extent we become dependent, to which extent we are competitors.

If any company outside the auto industry wants to try to make an impact, Apple is the one to do it. As it stands right now, with a market capitalization of over $700 billion, it’s bigger than the largest auto makers — put together. While many have confided in the possibilities of the Apple Car, and still others suggest Apple has no idea what it’s doing, it would be unwise to think Apple isn’t setting the bar exceptionally high for a project of this sort.

A report surfaced not too long ago that suggested Apple could set the Car into production as early as 2020, so as the years move forward, more details about the Car should come forth.

[via CNET; Reuters]

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  • Muhammad Jihad ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    I’d buy an Apple Car with built in beats sound system – if it drove itself. I’d keep my old Corvette around for when I wanted to drive for fun.