Angela Ahrendts, Apple’s SVP of Retail and Online Sales, has sent a video message to the retail employees of the company briefing them on how to prepare and handle for the upcoming Apple Watch launch.
Angela reveals in the video that the pre-orders for the Apple Watch, in both online and offline stores, will start at exactly 8:01 a.m. U.K. time on April 10. Apple had already revealed this information earlier this week through the Apple Watch website.
Angela also kept saying in the video that the best way for any customer to get the Apple Watch will be to order it online.
In the video, “she kept saying that ‘the best way to get in line is online,’ implying that people should order them online even if they come into the store,” our source says.
Various reports have already indicated that Apple will not be selling the Apple Watch directly to consumers who walk in to their stores on April 24th. Customers must reserve a unit for themselves through Apple’s online store or by scheduling a try-on appointment at Apple’s retail stores on or after April 10 at the end of which they can reserve a unit for themselves.
Will you be pre-booking an Apple Watch through Apple’s online store or head over to its retail stores for a try-on appointment on or after April 10?