Apple backtracks its decision to not pay artists during Apple Music’s free trial; to pay on a per-stream basis

Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference

Eddy Cue, SVP of Internet Software and Services at Apple, posted on Twitter today that Apple will be paying artists for streaming their music during the free three-month trial of Apple Music.

The tweet comes less than 24 hours after Taylor Swift wrote a scathing letter to Apple asking them to reconsider their policy of not paying indie artists through the free Apple Music trial period. She had said in her letter that she found Apple’s decision “shocking, disappointing and completely unlike this historically progressive and generous company.”

Taylor Swift acknowledged Apple’s decision by tweeting this:

https://twitter.com/taylorswift13/status/612841136311390209

On a phone call with Re/code, Eddy Cue said that the complaint from Swift and other indie labels prompted Apple to change their decision. Cue took this decision after discussing the matter with Tim Cook, who was also interested in making this change.

Cue said that while Apple will be paying right holders during the free three-months of Apple Music trial, it won’t be at the same rate at which the company will be paying them after the trial period ends. The company will be paying artists on a per-stream basis, though the exact figure is unknown.

Lastly, Cue noted that he was unsure if this change was enough to convince Taylor Swift to put her “1989” album on Apple Music.

[Via Re/code]